This week we were given an introduction and workshop into branding and how to apply it to our own projects. Our tutor began by telling us the importance of branding how it can impact the success of your project or product. As I had already began looking into the branding of my project, I understood the introduction clearer and agreed with the points being made on its importance.
If you don’t provide a consistence brand across your whole project, products, platforms and appearances, this is going to negatively impact your success as the more consistent you are, the more recognisable you will become to people. Otherwise, this can become unclear and confusing for your audience. Below are some examples of success and unsuccessful branding.
After the introduction and allowing us to reflect on the importance of branding towards our individual projects, we looked as some physical examples of brand guidelines. We were then provided with a workshop to consider how we may present our brand guidelines in a readable and effective format so that it is easily understood by anyone. As I had previously thought about my brand guidelines, I had made a rough stylescape to gather the information into one place. However, after this workshop I am considering adapting my brand guidelines to a more interesting format than a stylescape.
As well as considering our brand guidelines format, we were asked to begin thinking and sketching out the layouts and content for our A3 boards that will be submitted as a part of our projects, explaining the projects and their purpose and aims. The A3 board will need to reflect the brand used for the project in order to show connection and consistency.
As mentioned in last week’s blog, I have been researching into how to make the Alexa Skill live and working. I have begun by entering intents and utterances. She is connected to ‘thesmartcycle.co.uk’ and soon will hopefully be able to extract information from the website and database example, which I need to build with a few examples and codes to show its process and how Alexa interacts with it.
