Nails by Northy is an independent nail artist, based in Hertfordshire. I was asked to create a brand inspired by the creative consists of small details and skilled artistic work created by Chloe on a daily basis.

I took this as an opportunity to utilise bespoke typography and personal typographic explorations, aiming to elevate and bring specific aspects of lightness and elegance, as often seen in the beauty industry. Nails by Northy has a female audience with a wide range of ages amongst clients, starting as young as 10 to those in their 80s. These groups has been reflected in the colour palette of this brand, appealing to all female age groups.