As I plan to apply unique codes to products, I must consider the branding and how brands may feel about the use of other colours or information on their packaging. As a result of this, I have created a regulation guide to explain to brands how to use the codes appropriately, all while consider their potential issues with adding more information. The regulations include information about the size of the codes, the colours required and the positioning depending on the product type.
I have taken some supermarket brands, these being Pepsi, Heinz and Sainsbury’s and recreated the labels used on some of their popular products. For the Pepsi and Heinz labels, I recreated the entire label for consistence and a clean finish when applying them to their bottles or tins. As for the Sainsbury’s label, this was for a pizza box. As this is a larger scale, I recreated the section with nutritional information as this is the main place where codes will be placed.
In order to promote this project publicly and make people curious and aware of the new Alexa smart skill, I have created a poster that will keep ink and water consumption during print to minimum in order to maintain a low carbon footprint. These posters are designed to be both digital and print. I aim to use the design digitally as much as possible, avoiding print when it can be in order to save materials, ink and water. This image also stands as my hero image and will be seen throughout the project in my synopsis, animation, website, app, etc.
